Is your phone ringing off the hook with “referral” business? If not, all hope is not lost. With a little diligence and these simple steps, you can create a “referral” business that makes your dream of increasing client numbers into a referral reality:
Provide Impeccable Service
Providing great service is the first step toward earning referrals. And remember that part of great service is effective communication. Talk with your clients. Find out if they are satisfied with your service. If they aren’t, find out why so you can fix the problem. This will leave the client saying positive things about you and might earn a referral in the future.
Ask For Referrals
Stay in touch with your current and past clients. Give them a phone call or send them a postcard. Thank them for their loyal business and find out if they know anyone else who needs your services. Ask clients how you could earn a referral from them and then ask for the referral. This extra effort will eventually pay off and increase your client base.
Track Your Client Information
When new clients enter your business, ask them if they were referred, and if so, who referred them? With this information, set up a system to
track your referrals. You’ll soon figure out where your referrals are coming from and where you should spend the most energy, time, and effort when mining for referrals in the future. If a particular client has sent several referrals your way, send the client a handwritten thank you note and reward the client with a free service or a gift.
Get Testimonials and Use Them
Clients do business with real estate agents they know or trust. They also do business with agents recommended to them by people they know or trust. Putting your testimonials out there takes it one step further. It’s a way to show everyone that your clients trust you, appreciate the service you offer, and feel confident about recommending you to others. Testimonials can be posted to your Web site, included in flyers, brochures, postcards, presentations, or even advertised in your catalog or compiled together into a “booklet of testimonials.”
Provide Impeccable Service
Providing great service is the first step toward earning referrals. And remember that part of great service is effective communication. Talk with your clients. Find out if they are satisfied with your service. If they aren’t, find out why so you can fix the problem. This will leave the client saying positive things about you and might earn a referral in the future.
Ask For Referrals
Stay in touch with your current and past clients. Give them a phone call or send them a postcard. Thank them for their loyal business and find out if they know anyone else who needs your services. Ask clients how you could earn a referral from them and then ask for the referral. This extra effort will eventually pay off and increase your client base.
Track Your Client Information
When new clients enter your business, ask them if they were referred, and if so, who referred them? With this information, set up a system to
track your referrals. You’ll soon figure out where your referrals are coming from and where you should spend the most energy, time, and effort when mining for referrals in the future. If a particular client has sent several referrals your way, send the client a handwritten thank you note and reward the client with a free service or a gift.Get Testimonials and Use Them
Clients do business with real estate agents they know or trust. They also do business with agents recommended to them by people they know or trust. Putting your testimonials out there takes it one step further. It’s a way to show everyone that your clients trust you, appreciate the service you offer, and feel confident about recommending you to others. Testimonials can be posted to your Web site, included in flyers, brochures, postcards, presentations, or even advertised in your catalog or compiled together into a “booklet of testimonials.”
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