Keep your mailing list CLEAN

The importance of keeping your list clean was never more clear than an experience by Broward County, Florida Property Appraisers office when twenty-five thousand of its tax notices were returned as “undeliverable.” An audit of the returned tax notices found that the preponderance of them were indeed undeliverable, not a Postal Service problem.

To keep your list clean follow the outline below:

• Mail your list at least twice a year using First Class or First Class Presort Postage. This will insure that every piece that is undeliverable is returned to you. You do not need to pay the return postage.
  
• When mailing via Standard Class US Mail use an endorsement like RETURN SERVICE REQUESTED. You will be charged for the return postage and a service fee, but it is worth it to not produce and mail subsequent pieces.
  
• Manage your mail list on a daily basis. Keep the list fresh and clean. PLUS, when you get a piece of return mail update your list immediately.

If you follow these basic rules your list will stay fresh, clean and deliverable.