Five Reasons Why Direct Mail Postcards Work

Real estate agents are bombarded by an increasing number of mediums for communicating with their prospects, clients and referral sources. Among all the new technologies, direct mail postcards still remain one of the most effective marketing techniques. Here are five reasons why:

Instant Impact. Postcards do not have envelopes that separate your message from the customer. Recipients can quickly and easily read your message without having to take the extra step of opening an envelope. Grabbing a prospect's attention immediately can mean the difference between a sale and the wastebasket.

Measurable Response. Postcards allow you to test your marketing idea before developing an expensive advertising campaign. If you send out 100 postcards and five people respond, you can quickly determine a five percent response rate. If you would like a higher return, you can easily and cheaply modify your postcard and try again.

Flexibility. Direct mail postcards can be used for almost any marketing reason. They can be an introduction to your business or website, an offer, a reminder, a thank you, or an announcement of a new listing or sale. The possibilities are endless.

Quick Information. Postcards rapidly inform customers of new listings, open houses, reduced properties, limited offers, and market changes. With direct mail postcards, your recipients are always up to date on your business.

Effective Response. The return rate of a direct mail postcard is higher than the return rate of a TV or newspaper ad. Direct mail postcards allow you to market directly to your target audience and eliminates wasting time and money on generic marketing.