Five Steps for Website Branding

Last time, we looked at strategies for developing your personal brand. Today, let's look at building your website to reflect your branding.

To review, your personal brand is a name, color scheme and look that is uniform throughout your marketing materials, and possibly a slogan or tag line. More than that, your brand is a promise to the client about the type of service they will receive. Once you have established what your brand will be, don’t forget to incorporate it into your website.

1. Pick a website domain name. It must be easily readable and identifiable with your brand or tag line. The domain name should be easily spoken. For example, a florist might use something like bouquetsforless.com or buyflowers.com. It’s good to focus on the client’s needs and wants when picking names.

2. Incorporate your branding design elements into the website. If you are developing the look in your printed materials, you should have it on the web, too. This can be done very easily.

3. Provide value. Your website should handle all of your client’s needs. It must be accurate and up-to-date. Remember to have sign in capability to capture prospect information to add to your database.

4. Set up a number of secondary domains that feed into your primary domain. You could have a domain for each area in which your business specializes. As a real estate agent, you could have sites for buyers, sellers, and commercial property investors and have them all link to the primary domain.

5. Market your website. Include your domain name in all of your marketing materials. You could even have a seven-letter domain name and put it on your license plates. Why not match your phone number to it as well? Make sure your website is impressive and updated regularly, then funnel your prospects to it. Let technology work for you.