Last time, we looked at setting up you farming strategy and becoming the expert on your farm area. Now, let's look at how to get your name out in your farm area to build your market share.
Mail Postcards Monthly
Mailing postcards monthly is a great way to brand your name and services to your area. Use your company logo along with your own logo or slogan, and photo. Use just listed and just sold postcards to show the active, pending, and recently sold properties in the area.
Incorporate the same style and colors every time you mail, and mail regularly to begin building your brand immediately.
Include a short, friendly note stating that you specialize in the area and include the latest updates for information.
Be sure to plug in a note of urgency: “Get more info… No hassles… No obligation!” or “We’ll sell your property FAST and for MORE MONEY.”
Ask for referrals.
Start a Newsletter in your Farm Area
Get a local mortgage broker to cooperate with you on the newsletter. Include their logo and defray your costs.
Include local information, neighborhood activities, special events, and keep it current.
Set Up an Open House System
If you don’t have a listing of your own, offer to sit on the property for an agent in your office or a home for sale by owner. Introduce yourself to the neighborhood. Be sure to advertise in advance, and hand out plenty of brochures and business cards.
Profile of Author
- Gina Danner
- Gina M. Danner is the visionary force behind her family’s business, Mail Print, Inc. She has been in the printing and direct mail marketing business for more than 21 years. Gina's expertise revolves not only around small business, but growth businesses and corporate marketing efforts. She speaks on a variety of topics from entrepreneurism, marketing and personal development.
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