Top Tips For Gaining More Referrals (Part 1 of 2)

Referrals, or word-of-mouth advertising, are absolutely the best form of marketing for real estate agents. A referred client has much less resistance than other clients. Why? Because he knows you or your friend. And this client already knows that you are credible. Better yet, referred clients come with little or no marketing costs.

Earn Your Referrals

You have to earn referrals through outstanding service. After a client receives great service, you would think they would naturally tell their friends and family. But it very often doesn’t happen. Why? Because they aren’t thinking of you, or about referring their friends. Not without prompting. Here are 5 tips you can use to get more referrals.

Referral Tip #1 – Ask for Them

Ask for what you want. Immediately and boldly after receiving a compliment on how well you’ve done.

Your clients will be glad to help you when you do a good job for them. They also feel good about helping friends and family by recommending your good service. So make it easy for them. Tell them you would appreciate it if they could spread the word about your wonderful service. It’s that simple.

Referral Tip #2 – Create or join a local or national referral network

There are a number of referral networks already established. And many of them are free. Join one or two of these services and participate. It is a simple way to pull in contacts.

You should also make deals with business owners you know. Talk to your accountant, dry cleaner, insurance agent, and other local business people. If you know they provide good services, offer to tell people about them. And ask them to return the favor.

Offer to include a mention of their business in your monthly mailings in return for handing out your business cards or fliers to every customer.

(To be continued...)