You’ve heard the old adage: in order to make money, you have to spend money. And it’s certainly true when talking about real estate marketing. More and better quality marketing sent out means more and better exposure that results in a greater return on your investment.Ask Important Questions
It’s important to keep in mind what you really want out of your marketing dollars when you plan your campaign. Then market and budget for your desired response.
- What unique services and benefits do I provide?
- Who will see my message?
- What image do I want to project?
- How much money do I need to spend to meet my goals?
- How much are my competitors spending?
- What are my goals?
Marketing is an Investment
One of the most important things to remember when budgeting for your marketing plan is that it’s an investment. The majority of the cost for any marketing plan is spent up-front, which can be daunting. However, the effects of your campaign are long-lasting and spread out over the life of your marketing piece.
It’s vitally important to any marketing plan to stick to it once it’s been implemented. As with any long-term investment, you have to be prepared to let the plan do what you intended it to do. Research shows that a campaign can take two to four months to really show results. When you're marketing to people with no prior relationship with you, such as a farm area, it may take 1-2 years to see real results. Repetition and patience is key.
Be Seen and Be Seen Often
Bottom line: It’s about quality and quantity. Your marketing budget is a critical part of your business growth. And there’s a viable marketing plan for you no matter how much money you have available. You just have to budget wisely to meet your marketing goals:
- Know your target audience and market to them.
- Create and use a consistent campaign.
- Be clear and concise with your information and offers.
- Stand out with quality design and copy.
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