Building Success With An Effective Follow-Up Campaign

Attracting new clients is an important part of marketing, but so is retaining past clients. Past clients are also one of the best referral sources. Parlay past sales into future success by designing a marketing plan just for past clients. Here are some ideas for a successful marketing follow-up campaign:

Frequently Send Updated Information. Send prior clients current information about your business with a quick postcard, flyer, or newsletter. This keeps them up to date and tells them that you think they are valuable. In addition, the average homeowner buys a new home every 3-7 years and it's important to have current contact information in front of them when they start thinking about their next move. Automated marketing campaigns make this quick and easy.

Call Clients. There is no substitute for a personal phone call. Phone prior clients once a quarter and tell them how important they are to you. Also find out if there is anything you can currently do for them. Remind clients that you are still there to meet their needs.

Send A Holiday or Birthday Card. Doing this tells your clients that you care. If a client believes you see them as an individual rather than a number, they will do business with you again. Mail Print, Inc. also offers recipes, household hints, seasonal and many other postcards that you could send to clients.

Offer Extra Services. Go the extra mile for a repeat client and they will become loyal patrons for life. One way to do this is to offer a free service. The next time they move, offer them a free apraisal or to take care of staging or inspections costs. These small perks will please them enough that they will recommend you to others.