Marketing does not always require spending money, but it does require creativity and resourcefulness. Here are some easy, inexpensive ways to market your business:
Business Cards. Always carry them with you. Business contacts are frequently made outside the 9 to 5 schedule. Also, many businesses, universities, apartment complexes and organizations have community bulletin boards. Post your business cards there. It’s free advertising.
Go To A Trade Show or Business Seminar. This is a good place to get ideas, make business contacts and meet potential clients. Distribute business cards, brochures, or flyers to trade show attendees that feature your product or service and its benefits.
Create A Newsletter. Update your clients about your company and its products. Add photos to make it more personal and appealing. Make copies available to new clients that enter your business.
Promote Client Testimonials. Testimonials add credibility to your business. They can be used in direct mailings, newsletters, flyers, or on a website. Testimonials persuade potential clients that you are trustworthy and reputable.
Participate In The Community. If a local organization is having a walk for charity, get involved and become a sponsor or participant. Businesses that sponsor community events often receive free advertising in exchange for their involvement. This is also another opportunity for you to distribute your business cards and brochures.
Profile of Author
- Gina Danner
- Gina M. Danner is the visionary force behind her family’s business, Mail Print, Inc. She has been in the printing and direct mail marketing business for more than 21 years. Gina's expertise revolves not only around small business, but growth businesses and corporate marketing efforts. She speaks on a variety of topics from entrepreneurism, marketing and personal development.
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