Keeping Clients For Life

Years ago it was common to have a client for life. All it took was a postcard once a year or a telephone call now and again. But the days of the traditional business/client relationship are over. Today you have to earn clients and then continuously work to keep them. Are you doing everything you can to make your clients loyal for life? Read the suggestions below and find out:

Stay Up-To-Date And Update Clients. Everything today revolves around computers and information technology. Learn about current technology and use it to inform clients. For example, as a real estate agent, keep up-to-date with buying/selling trends and market conditions with the Internet, online trade publications and professional Web sites. Pass the information on to your clients through periodic e-mails or by developing your own newsletter. Create your own Web site that provides customers with the latest information.

Follow Up. Follow Up. Follow Up. If you do not follow up with clients, there’s a good chance they will not use your product or service again. Touch base with clients once a month with a postcard or an e-mail.. Notify clients when you are having a special promotion. Send a quick handwritten note letting them know how important their business is to you. Send them a coupon or give them a quick call to make sure they are satisfied with your business. Satisfied clients often become clients for life and give great testimonials.

Link With Other Local Businesses. Become familiar with other reputable local businesses and unite to form a “referral group.” If you are working with a client who just relocated from another city, they may ask you, “Do you know a good painter? Can you recommend a daycare provider?” Be a wealth of information for your client and know the answers. Your clients will be impressed and will consider using your services again. In return, the other businesses in your referral group can pass out your cards and send some of their loyal clients your way.