Five Ways to Earn More with Transactional Marketing

Do you know the best way to build on your successes? It’s simple. Let people know about them! That’s transactional marketing. The concept is tried and true marketing gold. And if you utilize it effectively, you will make more money.

For example, suppose Jim lists a home, then he distributes postcards advertising the fact that he listed the home. Two people call in response to the cards. One wants to look at the home, and the other wants to list her house with Jim. Then Jim sends out more postcards letting everyone know about his new listing. More people call him. And it keeps building and building on itself. That’s transactional marketing in action.

Here are a few ways you can build on past successes with transactional marketing:

Just Listed and Just Sold Cards. These are a vital part to many real estate agents’ marketing plans. Just like Jim, agents all over the country send out postcards advertising their successes in selling homes. The Just Sold Card works the same way as the Just Listed card. After a listing is made or a sale finalized, the agent sends out cards. The cards build name recognition and credibility. And, they work as active advertising for listed homes. Agents often distribute Just Listed and Just Sold cards to their farm area. Radial distribution is also popular, sending cards to properties immediately surrounding the listed or sold home. Agents also send cards to their COI lists, letting their contacts know about current listings and sales.

Exceptional Property Marketing. When listing properties that are particularly notable, it is wise to take extra steps to be sure it is effectively marketed. Savvy agents will distribute a custom designed Just Listed card with photos of the property and information highlighting its charms. Just Sold cards for these notable properties work as great, implied testimonials for any agent. They point out the fact that the agent can sell in a high-end market, and that wealthy homeowners trust her to protect their interests.

Open House Cards. Having an Open House? Why not use postcards to publicize the event? Circulate to the immediate neighborhood and your COI list to bring in a larger crowd and more leads.

On the Market Cards. This is a great way to revitalize interest in a home that has been on the market for a while. A simple reminder to prospective homebuyers and people in the neighborhood can bring in the interest necessary to sell the home at an acceptable price.

Just Reduced Cards. If a property simply won’t sell, and the price must be reduced, this is a great way to bring previously interested parties back. It will also pull in new interest with the drawing power of a perceived bargain.