Five Proven Ways To Retain Your Customers

Have you noticed a decrease in repeat clients? Are you trying to find a way to turn first-time clients into lifetime clients? If so, here are some quick ideas for getting clients to revisit your business:

1. Know your clients’ names. Clients are impressed when you know who they are. They like personalized service and individual attention. If you give this to patrons, they will return because you’ve made them feel special.

2. Keep communicating. Don’t just contact clients when you want to make a sales pitch or push a new product. Make the communication about the client. Mail them a postcard or a handwritten note offering a special sale price or access to a special promotional event.

3. Care about the details. Know the individual needs of clients. If you know one of your past clients has been dreaming of a home on the lake, let them know each time you come across an appropriate property. Attention to fine details like this impresses clients, and they will come back for more.

4. Talk to prior clients. Politely call past clients ask if there's any way you can serve them, and inquire why they haven’t worked with you for a while. If they were dissatisfied with some aspect of your service, send them a postcard that provides a coupon or offers a free service.

5. Offer extra benefits. Give your clients a little extra “perk.” For example, you can hold a free seminar for clients to help them understand the current real estate market, or to tell them about the areas best schools and safest neighborhoods. You could also distribute coupons, magnets, or tip sheets to clients with your contact information printed on the items.