Real Estate Marketing, Made Easy

I spent last week in Cabo San Lucas, Mexico with some great REALTOR friends. It was a wonderful week of sun, sand and fun. As we all tried to forget about work and enjoy each others' company I found that the conversation always dropped back into the world of real estate and as the marketing person they were all trying to pick my brain.

Here at Mail Print we work really hard to make life easy for our clients. Many of them have us execute one of our standard mailings each month. The agents keep their list updated and we just MAKE IT HAPPEN. In this group of agents there was one in particular, Brian Courtney. Brian said to me, “Gina, I don’t know why every agent doesn’t use your services. You guys make it so easy.”

After I paid Brian off, we talked a little more. I asked him what he thought his mailings did for him. His comment back was pretty basic, “my clients call me and if nothing else they say, "I got your postcard, and by the way, my sister is moving to Kansas City, can you help her?" Brian went on to tell me that his last mailing to only 120 past clients and key referral sources netted him 10 calls!!!

Brian told me that he mails every month without fail. Sometimes he mails something from our standard offerings and other times he spends a little extra and has our staff create a custom card.

Brian told me his best card is always one that has a few property photos on the front of recently SOLD homes, with a little bit on the back about a recently LISTED property. In fact Brian gave me permission to show his card on the blog.

Brian knows that he needs to keep in touch with his past clients each and every month. He knows that he needs to remind them he is a successful agent who is actively listing and SELLING homes. Brian is certain to be a success for many years to come.

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