Build Your Business with Postcards

Using postcards in your 2007 marketing plan can greatly enhance sales. They can be sent out in search of new contacts, to follow-up, or to maintain and build relationships with referral sources. When a postcard is used properly, no other marketing tool can compare to it. Effective design and copy will grab your reader’s attention. Your postcard should also motivate consumers to action. Postcards are extremely effective and considerably cheaper than other marketing methods, and allow you to target specific contacts and areas for high return on investment.

Only 2% of sales are made on the first contact, so create a direct mail campaign that will send postcards to your customers several times a year. The more you send, the more likely they will remember you when they, or a friend, are ready to make a move. Here are some postcard ideas that will keep your customers interested:

Anniversary: These cards can be used for client wedding or home purchase anniversaries.

Birthdays: A simple birthday card can be a delightful surprise to unsuspecting customers.

Farming: Build recognition in your farm area by mailing a series of postcards that carry your name, photo and contact info.

Holiday Greetings: Send holiday wishes to your customers year round. There are holidays practically every day of the year, so pick one and create a contact around it.

Invitation: Invite frequent referral sources and current clients to an open house or "customer appreciation" party.

Just Listed/Sold: When you list or sell a home, let everyone in the surrounding neighborhood know you're the agent of choice. Great for getting the word out to key referral sources as well.

Promote New Service: Use your postcards to notify potential clients and referral sources about new services you now offer your clients.

Regain Lost Customers: Send out a series of postcards to customers who have not purchased from you in over a year.

Thank You: Send to clients to thank them for their past business or referrals.

Web Site: With so many web sites out there, a postcard can remind consumers of your site and boost Internet sales.

-Gina