How To Develop A Winning Logo

Are you struggling with ideas for a new logo or wanting to change your existing logo? A successful logo creates a unique identity for your company and makes a positive impression on customers. When creating your company logo, here are some things to keep in mind:

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Think of a list of adjectives that describe you. These adjectives should be conveyed in your logo. If your style of service is trendy, the logo should be trendy. If you are more traditional, the logo should be more conventional. Logos that do not reflect an accurate image of an agent confuse potential customers.

Color
Color should enhance a logo and set a tone for your company. When developing your logo, remember that color creates a mood. Black is considered a professional, credible color that is often used for corporate or financial institution logos. Yellow feels bright, youthful, and energetic. It is often used for childcare or food company logos. Pick a color (or colors) that fit the mood of your business and attracts the type of customers you are targeting.

Size
When developing a logo, consider that the logo may be used not only for letterhead, but also on envelopes, business cards, web pages or promotional items. Select a logo that looks pleasing whether it is enlarged on a big advertisement or scaled down on an envelope. Large intricate logos may look eye pleasing on a website, but they often look cluttered on a small business card.

Competition
Take a look at your competitors’ logos and make sure there are no similarities to your own logo. Logos should represent what is unique or special about you and your service. A logo that is similar to your competitor’s logo deflects from the individuality of your business and fails to get you noticed.

-Gina