Become Massively Successful Through Specialization

What is the one quality that most massively successful people share?

Specialization! Think about it. Doctors specialize in every part of the body imaginable. Podiatrists, cardiologists, neurologists, and many more specialized doctors pursue successful careers. Attorneys also practice a multitude of disciplines within the profession. Many lawyers make great livings dealing with only one narrow area of the law. By doing one thing extremely well, all these people make their careers. They use their strengths to full advantage.

Businesspeople are really starting to take on this concept, particularly in real estate. Today, many of the top agents are specialists in one field or another. One markets luxury homes only. Another spends her efforts helping people buy their first homes. They take time to gain certifications and other ongoing training in their specialties. They focus their marketing efforts on one to three niches, around which they center their business.

The benefits of a highly specialized mindset are far reaching. First and foremost, as a specialist, you are able to provide the very best available service in your specialty. Great service leads to repeat business, which leads to less effort spent on prospecting. Marketing costs are also lower when marketing a niche rather than city-wide mass marketing.

Of course, there may be aspects of business that an agent just doesn’t care for, but are necessary. That’s where teams come into play. Great team leaders learn to delegate the duties that they are weaker at or simply do not enjoy. A smart agent will spend their time doing the tasks they are strong at, like dealing with clients and negotiations, and will delegate escrow or some other task he or she doesn’t enjoy to a team member that excels at it. By funneling tasks to the team members who enjoy or are skilled with them, the team maximizes its strengths. Its energy and enthusiasm is raised, too, because everyone is working on the things they enjoy.

Life is short. Why not make the most of it by creating a business that nurtures your skills and desires? Hire and train a team that complements your skills. You’ll have more success, more happiness, and more time for your the things you care most about.

-Gina

Related Posts: Finding Your Niche, Strategies for Brand Development, Find the Right Prospects with the Right List.