7 Keys to Making Money with Postcards

To be successful, your real estate direct marketing plan needs two essential things. First, it must get attention. If it doesn’t catch the eye, it won’t work. Second, the mailing plan must ensure good profitability.

Using postcards is a smart marketing strategy that is both affordable and attention getting. Since postcards don’t need envelopes, they get a head start. Your message is in front of your customer right away.

Postcards are far cheaper than regular mail. And if you follow a few basic rules, you can generate great results with postcards.

1. Mail to Appropriate Lists

Save yourself a lot of frustration and money by mailing to realistic customers. Mail to the areas where your clients live and to the demographics that match your current client base. Targeting your audience will get you better response rates and more ‘bang’ for your buck.

2. Write a Great Headline

Begin with an action word. Promise a main benefit customers will get when they work with you. Cut out excess words.

3. Write clear copy

Make sure the main message of your postcard is clear and direct. Don’t try to pile too much information on a postcard. If your message is complicated, it might end up in the trash.

Focus on one objective. Your card might double as a coupon, thank customers, advertise a listing, or simply remind people that you’re still there. Stick to that goal and do not deviate from it.

4. Be 100% Honest

Make sure everything on your card is completely true. This is relatively simple to do, and can save a lot of potential headaches.

5. Go Full Color

A colorful image makes your postcard stand out from the other mail, and is proven to generate a better response rate than black and white. While this used to be expensive, advancements in printing technology have made it much more cost effective.

6. Send a Series of Cards

By sending a series of cards you can repeat your message and build familiarity with your clients. Most people won’t respond to an ad they’ve only seen once. Repeated exposure makes your postcard much more effective.

7. Include Your Personal Photo and Contact Info

Including your name, contact info and full-color photo adds a personal touch to your mailings. When people know the name and face of the person they will be calling, they tend to be more comfortable. This is an easy way to increase your response rates.

-Gina

RELATED POSTS: Double Your Response Rate With Color, Five Steps to Creating a Winning Mail List, Five Reasons Why Direct Mail Postcards Work.