Is Your Brand Remarkable?

Your prospective client grabs the phone book or searches on the web for a real estate agent just like you. She is immediately overwhelmed by a multitude of ads and search results. Many of them are big and colorful, demanding attention. What makes the customer pick one service over another?

In today’s overcrowded and over the top world of advertising, the key ingredient in successful marketing is having a remarkable personal brand. If you can get the prospect to take notice of you, you’ve already done the heavy lifting.

Using traditional marketing phrases like “experienced” or “exceptional service” gets nothing but a yawn from modern consumers. They are looking for a tangible difference between you and every other business in your industry.

So what can you do to make your business stand out and be remarkable? How is your brand doing and what can you do to improve upon it?

1. Remember that a brand is more than a catchy slogan. It is the promise of an experience and an expectation of the type of service that clients can look forward to. Is this message getting out to your prospects? How can you put an extraordinary differentiation into your brand and how it is perceived in the market?

2. How accurate is this perception? Is it reflected in the service you provide?

3. Are you and your staff excited about your brand? Enthusiasm is infectious. Every little detail in your business down to how the phone is answered must carry the energy of your branding efforts.

4. What special services or qualifications do you offer that the competition doesn’t? If a prospect is looking at you, what makes you stand out against the competition? They must feel that you have an edge whether it’s from outstanding education, great guarantees, or uncommon, out of the ordinary services. This could be the difference that gets you a new customer.

5. How quickly do you respond to requests for information? Technology now makes communication faster than ever, and consumers are becoming more and more demanding when it comes to response times. People do not like to wait. Automated response technology can make a big difference. The goal is to nurture your prospects with prompt and informative responses until they become a customer.

Look at your position in the marketplace and see what you can do to take command of the spotlight. Make the most of what you have, project a strong, consistent image, and watch the customers come in.

-Gina

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