Image Equals Perception: The Value of Professionalism

The way you present yourself to the public is perhaps one of the most important considerations any businessperson should make. This is especially true in the real estate industry, where personal appearance and attitude have critical importance in making first impressions. Its importance is magnified for new agents.

Someone who is new to real estate should be especially aware and be sure to exude a professional image. Without years of experience or testimonials from long-time clients to fall back on, the new agent relies on a professional demeanor to earn the trust of prospects.

The way you dress, stand, speak, and carry yourself are all important. You don’t need to have the answer to every question, but you do need to convince your prospect that you can and will get the answer. Confidence is the key.

As far as clothing goes, you don’t need to wear an expensive suit, but you do need to be clean and presentable. You should be clean and pressed. Let your prospects know that you respect them enough to make that effort. The most important thing is cleanliness.

Drop any slang or peer group language that you would use in a social setting. While you are working, you need to be understood clearly, and you want to be perceived as well educated.

Remember that a firm handshake, smile, and eye contact go a long way toward the professional image you want. It’s amazing what little details like this can do.

A logo and slogan can also be effective. If your logo is sharp and professional looking, people will assume you’ve been in business for a while.

Most of all, remember that perception is reality when dealing with the public. You know what you are doing. You are successful. Act it, and your clients will believe it. And soon, you won’t be acting at all.

-Gina

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