As we'll be discussing in our upcoming webinar on Personal Branding, color is an important part of your real estate brand. More important than merely having color for color’s sake, however, is to identify and use the right colors. But with so many choices, how do you choose?Colorful Meaning
When choosing colors for your marketing, make sure you first identify your message and what you want to convey. Everyone has a favorite color, and colors they don’t like, but colors also have easily identifiable meanings that can help you choose which to use – and which not to use – when creating your image and marketing materials.
Red – An emotionally intense color associated with energy, danger, strength, power and determination as well as passion, desire and love. Brings text and images to foreground and works well as an accent to stimulate quick decisions.
Yellow - Associated with joy, happiness, intellect and energy, and produces a warming effect, arouses cheerfulness, and stimulates mental activity. When overused, may have a disturbing effect. Very effective for attracting attention and to highlight important elements.
Orange - Combines the energy of red and the happiness of yellow, and is associated with joy and sunshine. Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success and encouragement. Provides high visibility when used for highlights.
Green - Symbolizes growth, harmony, freshness and fertility, and is the most restful color for the human eye. Suggests stability and endurance, and is commonly associated with money, finance and wealth.
Blue - Often associated with depth and stability, and symbolizes trust, loyalty, wisdom, confidence, intelligence, faith and truth. Strongly associated with tranquility and calmness, and is linked to consciousness and intellect. Works well for stimulating decisions.
Purple - Combines the stability of blue and the energy of red. Often symbolizes power, nobility, luxury and ambition, and conveys wealth and extravagance. A very rare color in nature.
White - Means safety, purity and cleanliness and has a positive connotation. Associated with light, goodness, innocence and purity, and is considered the color of perfection.
Black - Associated with power, elegance, formality and mystery, and denotes strength and authority. Considered to be a very formal, elegant and prestigious color, and gives the feeling of perspective and depth.
Make Your Choice
Finding the colors that are right for your business is personal – you want to like what you use – but should also be professional – you want to use colors that will get desired results. The key is to find a balance between the two.
Once you choose the colors for your marketing, use them consistently to build an identifiable brand.
Remember to join us for our upcoming webinars on Personal Branding for more information: (June 13) (June 27).
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