Testimonials - Providing Evidence of Excellence

What’s the best way to convince a potential customer that your service is worthwhile? What could convince them to trust you? How about the words of a satisfied customer? Or a picture of the beaming customer next to their new house?

This is testimonial marketing, and it is one of the most powerful tools you can use to build confidence in your potential customer that you really provide the kind of service they deserve.

People in general are more accepting of a third-person point of view than hearing someone talk about themselves. Put yourself in the consumers shoes; which sounds better to you? "I am more experienced and knowledgeable than any other area agent" or "Susie's experience and knowledge makes her stand out from any other agent I've worked with."

Getting testimonials doesn't have to be hard. Just ask, “What do you think of my service?” Ask and record. Get them to write it down. Or write it down for them. Take a picture. Make a lasting record of your great service and your client’s happiness.

-Gina

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