Four Tips for Email Branding

Define your Values

  • Make a list of key traits or values your business upholds. Qualities such as “reliability”, “responsiveness”, and “creativity” are good examples.
  • Use this list when preparing external communications and utilize these words.

Fight for Position

  • Each email presents a chance to establish your place in the market. Give customers a clear idea of who you are and what you do.
  • Create a style for your emails. Utilize certain logos, illustrations, and colors.
  • Differentiate your company by specifying the manner in which its goods and services are superior to the competition. Use customer testimonials whenever possible
  • Be consistent. Don’t change your look unnecessarily.

Early and Often

  • Remember that your email recipients don’t have to open your message at all. And they can close it at any time.
  • Strike quickly. Establish a relationship with the customer soon after they’ve registered. Provide relevant information.
  • Engage customers repeatedly. Use compelling, quick-hitting communication and offers.
  • Avoid elaborate, slow-loading images and flash designs. You may lose your crowd if they have to wait.

Take the long view

  • Be sure to uphold your long-term goals and values in every communication. Even when promoting one-time offers or events. Don’t sell out your brand with a careless email. It takes years to build a strong brand, only days for one to come undone. Nurture your brand at every opportunity and you will see the rewards.

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