Traditional Marketing Methods That Still Attract Customers

You have many choices available when deciding how to market your business, especially with all the hi-tech marketing tools, but many customers still respond to the traditional methods of marketing. Here are some proven traditional marketing methods that continue to attract customers and may work for you:

Written Word. This includes newsletters, ads, articles, brochures, postcards, news releases, flyers, direct mailers, banners and press releases. By using this method, you can create a small or large marketing campaign. Personalized printing even allows you to customize your marketing efforts.

Word Of Mouth. A satisfied customer will tell other potential customers about you. A happy customer may also be willing to give you a testimonial and serve as a reference, which brings credibility and trust to your business. Give a satisfied customer several of your business cards to distribute when they recommend your company.

Reputation. Customers rely on a company’s reputation and character. If your business is known for quality work, knowledgeable customer service, a loyal customer base, and honesty, make that a major part of your marketing campaign. Customers will come.

Merchandise. Real estate agents frequently market with T-shirts, cups, key chains, magnets, stickers, calendars, and other give-away items with company logos and slogans on them. Doing this makes your company name familiar and visible to a mass audience, and potential customers are more likely to do business with a company they are familiar with.

Information. People like to be informed. As a real estate expert, you can inform people and market to them at the same time. Periodically send them a mailer with current information about your business and current market trends and house values in their area.